Marketing and Sales Management

Understand marketing activity in different contexts
Understand buyer behaviour
Understand the product life cycle
Understand the marketing mix and its significance to marketing management
Understand the marketing management orientations
Understand the importance of segmentation, targeting and positioning
Understand the nature of E-marketing
Understand the nature of business and marketing strategy
Understand the importance of marketing research
Understand key issues in advertising, sales and promotion
Understand the relevance of public relations in marketing management