Hospitality & Tourism

Students develop actual marketing campaign for business within hospitality
industry. Emphasis on (a) analysis of market, competition and product, (b)
planning financial budget and (c) developing short-term and long-range
strategies to achieve desired profit through effective advertising, sales and
public relations plan.
COURSE OBJECTIVES Upon completion of the course, the student will be able to demonstrate
knowledge of the following topics: 1) understand the hospitality and tourism
marketing process, 2) develop hospitality and tourism marketing opportunities &
strategies 3) developing the hospitality and tourism mix 4) manage hospitality
and tourism marketing 5) understand how social media impacts marking in the
hospitality business.